As many of us know, Facebook is the largest social media site that is used by just about everyone. You’ve most likely joined the club by now and have created a personal profile, but as a real estate professional you should also consider a Facebook “Fan Page”. A Fan Page is like a profile for a business or other working professional and they’re very beneficial; many companies already have one.
Facebook Fan Pages are a place to house your business’ information and to connect with clients. They allow you to focus on your insight and experience in the industry and will please your family by not flooding their Facebook newsfeed with your listings or real estate advice. They are a useful form of social media because you will get extra exposure, and your clients (and potential clients) may be more inclined to contact you if they feel they aren’t encroaching on your personal space (i.e. your personal profile).
Providing your real estate experience, advice, and listings on a Fan Page will allow buyers to find answers to their questions more quickly; and because Facebook is the largest social media site, this may be one of the first places they search for you. A Fan Page will give buyers and sellers information right away and won’t leave them guessing or waiting anxiously to speak with you in order to get answers.
This could also be a place to gather great reviews, and some of your clients might even post comments or praises that would credit your hard work and success!
By having this Fan Page available to clients, they will know that you truly care to connect with them when and where they need you. Buyers looking for an agent will see that you’re a committed, transparent, and organized agent.
If you decide to create a Facebook Fan Page as a real estate agent, make sure you keep up with it. Respond to inquiries or post some knowledgeable advice as often as you can; either way, just be sure you’re connecting with your audience. Fan Pages are a great way to not only display your services and your dedication but also a great place for exposure. Try it out and see what it can do for you!