The talk of the town in 2012 was social media, digital marketing and anything involving online networking and marketing. We were pushed to go out and find where our clients are and to provide them what they need, when they need it. The main message being preached by social media experts was to be there, be visible, and be helpful.
Well, folks, get ready because we’re quickly getting launched even further into the future with the mobile shift! Bloggers, writers, and commentators everywhere seem to have already adopted 2013 as the “Year of Mobile”, and the real estate industry has jumped on the bandwagon.
As you can see:
If you don’t feel like reading, here are a few snippets:
“If you are still doing social, and don’t understand mobile, you are behind.”
“. . .it should be obvious how crucial the use of instant information provided via mobile can be in the competitive real estate market.”
“Mobile use is up over 128% in 18 months with more buyers and sellers searching for information on tablets, iPads and smartphones.”
Man alive! 128% in 18 months!? That’s a big number.
The message comes across pretty clearly: we all better keep up, especially us technology and marketing providers in the real estate industry. The Internet is now on the go with smartphones and tablets, and we better be right along with it!