Mele Kalikimaka

Before we wind down for the holidays to gather with family and friends, PlanOmatic is preparing for our grand finale of the year–in Hawai’i!

In 2013, we made our first appearance at Worthshop in Maui hosted by Hawai’i Life Real Estate. Worthshop is part of a series of events presented by the brokerage in an effort to change the face of real estate conferences. According to Creative Director and Co-Founder of Hawai’i Life, Winston Welborn, “The world has plenty of conferences where everyone talks, pitches, sells and then goes back to their normal routine. That’s why we created the Worthshop series.”

Well, today our team is trading in our “Hellos” for “Alohas” as we return to the island as a sponsor of Worthshop 4! This year’s event presents a stacked line-up of well-known speakers from Zillow, Harvard University, Better Homes & Gardens, and Concierge Auctions to name a few. We’ll be learning from and networking with the industry’s most innovative minds, and we’re eager to find out what knowledge and insight we’ll discover.

If you’re unfamiliar with the Hawai’i Life Worthshop series, check out their stunning website to learn more about the event. Who knows—maybe we’ll see you there next year!

Hawaii Life Real Estate's Worthshop 4 Conference


Setting The Stage – Virtually!

Just because the New Year is drawing closer by the second doesn’t mean we’ve hung up our 2014 hats just yet. In fact, we think it’s the perfect time for an end-of-year finale!

With that, we are incredibly excited to introduce PlanOmatic’s newest marketing service: Virtual Staging.

Virtual Staging is an ideal tool for real estate agents to market vacant or unfurnished homes in an inventive way–but you’ve never seen it like this. Our team digitally embellishes photography of a home’s vacant rooms with furniture, lighting and shadow, and interior decor. The seamless result is so true-to-life, you may not know the difference.

Take this photo for instance:

Virtual Staging by PlanOmatic - Staged Room

Beautiful photo. Cozy, warm, inviting. It makes you want to pour a glass of wine and grab a book.

That same photo is downright spectacular when you compare it to the original:

Virtual Staging by PlanOmatic - Vacant Room

Notice how the look and feel of the entire room is remarkably enhanced after we added colorful walls, live fire to the fireplace, area rugs, and accents. We’re not just dealing with couches and chairs, here.

Here’s another great comparison:

Virtual Staging by PlanOmatic - Vacant Room Virtual Staging by PlanOmatic - Staged Room

Only an interior designer, a healthy budget, and a leisurely timeline could match our level of customized, professional staging. We’re positively giddy about this new product, but we’re even more thrilled about the feedback from all of our ecstatic clients.

Want to see more? We thought so. Check out other Virtual Staging examples on our website.

Amped-Up Video Marketing

Recently, PlanOmatic announced our partnership with the lovely people over at Onvedeo and we couldn’t be more excited.

Onvedeo Website

Onvedeo and PlanOmatic are bringing agents the PlanoMotion video, a listing video that showcases our beautiful photography while highlighting the features that potential buyers are anxious to know about.  What are the schools like in the neighborhood?  How easy is it to walk from my home to local hot spots?  Are there features of the home that photography can’t capture?

There is no longer a need to dig through the internet for hours seeking information about your potential neighborhood—PlanoMotion takes care of that for you.  While our PhotoPlan is an interactive experience, PlanoMotion gives you all the information you desire with just the click of the play button, making it a simple hands-off experience.

Can’t wait to see what PlanoMotion is all about?  Check out one of our examples here!

PlanoMotion details of listing

PlanoMotion highlights the important features of the home that photography can’t always capture.

PlanoMotion Local School Details

Curious about what the community has to offer? Let PlanoMotion show you.

Read the full press release about PlanoMotion and our partnership with Onvedeo here.

Drones Ready for Lift Off!

Drones are one of the hottest topics in real estate right now. Property photos taken from hundreds of feet in the air are dramatically changing the way potential buyers view a home and its neighborhood.

Being experts in stunning real estate photography, we just had to test out the waters. We gave a few of our photographers a drone to see just how great these photos really are. What they captured was breathtaking.

Aerial Photo - PlanOmatic

Aerial Photo - PlanOmatic

Aerial Photo - PlanOmatic

Our first shots were mostly large estates, waterfront properties, and scenic vantage points but aerial photos could be beneficial when listing urban homes as well. After all, buyers aren’t just looking for a house–they’re looking for a neighborhood, a lifestyle, and a place to call home.

Drones help showcase this like no other real estate marketing technology.

Currently, we offer Aerial Photography in Southeastern Connecticut, throughout Rhode Island, and in the Los Angeles area.


Watch Caitlyn, our Aerial Photographer in Los Angeles, as she flies a drone in the Hollywood Hills.

What’s the buzz about drones in your real estate community? We would love to hear your perspective.


Hats off to Verani Realty, our new partner!

We want to extend a PlanOmatic welcome to our new partner, Berkshire Hathaway Home Services Verani Realty!

Verani Realty has been serving the real estate communities within New Hampshire and Northern Massachusetts since 1967. The Verani family demonstrates a true dedication to their communities through professional service, integrity, charitable contributions, and by sharing their industry expertise and local lifestyle insights to help their clients feel at home.

“We are honored to partner with such a prestigious company whose name is synonymous with exemplary, professional service. Verani Realty has earned a great reputation and we’re excited to help them advance even further in the real estate industry,” says Aaron Rose, VP of Corporate Accounts at PlanOmatic.

We are proud to join forces with a team whose commitment to their clients is demonstrated in all aspects of their professional services. Welcome, Verani Realty!

PlanOmatic Becomes Preferred Vendor of Jack Conway & Company

We’ve had the pleasure of working with Jack Conway agents for the past two years. Now, we are excited to officially welcome the entire Jack Conway team into a new partnership!

“Real estate marketing today requires more than just photos, and PlanOmatic offers us what we need to represent our seller’s homes most effectively,” says Al Becker, VP of Marketing and Operations at Jack Conway.

PlanOmatic Welcomes Jack Conway

Jack Conway & Company is the largest, independently-owned real estate brokerage in Massachusetts. Since opening their doors in 1956, Jack Conway’s agents have focused on serving the communities stretching from the North Shore to Cape Cod. They specialize in residential and commercial real estate sales and leases as well as services like appraisals, property management, and relocation including their Military on the Move program.

“We’ve been working with the Conway Classics division for more than two years and this relationship has allowed us to extend preferred pricing to all of our Conway clients. Jack Conway is a company we will be doing business with for a long time,”  says Aaron Rose, VP of Corporate Accounts at PlanOmatic.

We are proud that our PhotoPlan marketing tools will help reinforce Jack Conway’s Home Marketing System and their commitment to quality service.

Expansion into New Hampshire and a New Partnership

We would like to officially welcome Coco, Early & Associates to the PlanOmatic family. We are proud to add another leading real estate brokerage to our client base and we are equally thrilled to be expanding into New Hampshire.

PlanOmatic partners with Coco Early & Associates and adds New Hampshire as new service area

“Not only has our company consistently been on the cutting edge of technology, but we continue to affiliate ourselves with the leading tech firms across the United States. PlanOmatic has added to our already powerful arsenal of services and credentials to serve our constituents in each and every market we serve. Spanning 11 branches across the Merrimack Valley, we are proud to bring this genius technology from PlanOmatic to our 200 agents and their thousands of clients wanting to sell their homes with the latest and greatest technology. ” says Blaise Coco, CEO of Coco, Early & Associates.

The partnership extends exclusive pricing and services to all of Coco Early’s agents and brokers.

“Coco, Early & Associates is a distinguished brokerage with a demonstrated commitment to professional service. We’re excited about our expansion to New Hampshire and teaming up with an experienced group of professionals to help reinforce their marketing and service strategies,” says Aaron Rose, VP of Corporate Accounts at PlanOmatic.

Please join us in welcoming the Coco, Early & Associates team to PlanOmatic!